WholeMark is a warehousing and Last-mile Delivery company for D2C brands with multiple dark stores present across a city enabling super quick delivery in under 3 hours.

Wholemark is the joining bridge between Consumers and Manufacturer brands. Having varied Target audience we needed different communication to cater them correctly, building trust and confidence amongst the manufacturers and having a friendly, approachable and humanist character for the consumers.

The brand identity was build around FSDU as a medium to express brand functioning. To adjust different products with unique branding and visual design a neutral and dark palette was used as primary color, this allows products from other brands to stand out in the FSDU structure and have minimal conflict with WholeMark’s visual design. Two secondary colour was introduced - A warm yellow and orange for consumers making the communication friendly and approachable and a cool blue collar building a Trust worthy and credible communication with the manufacturers.