You might have noticed that when you visit a website, the first thing you notice is the design. You don't get to see it as often as you used to, but the design is still of great importance. The design is used to entice you in. It is a great way to get you interested in the product or service on offer.

As a small business owner, you might think that you can engage your prospects and customers with inexpensive website designs. But you might end up costing yourself big in the long run. To get the best return on investment (ROI), you must launch a website that not only looks good but has a professional design that effectively attracts and retains prospects and customers. This blog will share some web design rules that you can start using to improve your ROI.

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How does good web design contribute to good ROI?

Good web design can directly impact a business’ ROI by enhancing user engagement and creating leads. A skilful web design is easy to navigate, loads quickly, and has strong CTAs to drive more conversions. Furthermore, a good web design boosts SEO by ensuring the content is reliable and mobile-friendly. As a result, increased visibility on search engines and more traffic are generated, boosting the return on investment (ROI). Additionally, good web designs help build trust with users, leading to positive word-of-mouth referrals and repeat customers. A good web design is fundamental to improving sales, customer retention, and ROI.

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Website designing rules:

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1. Design that exemplifies your brand

2. Be minimalistic

3. Use visual elements

4. Organize the navigation bar

5. Include social media buttons

6. Optimize page speed

7. Get your call to actions in place

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The 7 Best Web Design Rules for Small Businesses

You must adhere to certain design principles when creating a web design for a small business. The first rule is formulating a design that reflects your business's values. It will help if you stay connected with your targeted audience for the advancement and accomplishment of your brand. Next, keep things straightforward and easy to navigate. Your users should be able to find what they are looking for quickly. Also, use high-quality graphics and images, and select a color scheme that complements your brand identity.

Here’s a detailed analysis of the 7 basic rules of web design that help increase ROI and benefit your business.

1. Create a design that represents your business

Creating a web design that exemplifies your brand helps you stand out in a crowded market. Not only can you establish brand insight, but you can also build trust with potential consumers. A powerful brand identity provides a differentiating factor, authorizing customers to choose your products and services over others. Creating a visual representation for your small business is essential to make it memorable and recognizable.

Capturing the essence of your business, invest in a professional design. While it may seem unnecessary for a small business, it provides long-term benefits. By investing in your brand’s visual appeal, you are investing in the business’s future. An organized and cohesive brand identity helps attract new customers, retain existing ones, and ultimately drive sales, boosting the return on investment.

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2.  Be Minimal

Keeping the web design minimal has been a trend in recent years. When you reduce clutter and simplify the layout, you can formulate a more streamlined user experience that focuses on visitors’ attention and is easy to navigate. A minimal web design bestows brand credibility and professionalism, leading to more trust from potential consumers. This approach is an effective way to cut down costs and increase the business’ ROI.

Minimalism is the key, as small businesses can’t afford to spend tons on design elements. Choose a limited color palette, and use a clean layout with easy-to-read fonts and plenty of white space. Use high-quality images and avoid cluttering the design with excessive information or elements. Highlight the significant aspects of your business. Remember that the goal isn’t just to create an aesthetically pleasing design but a user-friendly and functional one.

When implementing the best web UI design practices, a minimal design approach can help small businesses establish a professional presence and communicate with their consumers. A more straightforward web design is easier to maintain and saves time and resources, all while maximizing the return on investment.

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3. Use visual elements

When creating a web design for small businesses, incorporating visual elements can effectively increase ROI. You can showcase your products and services efficiently using premium-quality images and videos. Furthermore, include data visualizations and infographics as it helps communicate complex information more straightforwardly. Also, use typography and color schemes that align with your brand’s identity and augment the visual appeal. By formulating a visually-appealing web design, small businesses can enhance user experience, improve credibility, and ultimately increase conversions.

Incorporating visual aspects into product design processes or marketing efforts can be helpful. Visuals can evoke emotions, allowing consumers to connect with your business more deeply. In addition, implementing visuals into email marketing campaigns and social media can boost click-through rates - thus, increasing ROI. High-quality visual elements in web design can help small businesses beat the competition, increasing sales and revenue.

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4. Organize the navigation bar

An organized navigation bar can boost return on investment for small businesses by enhancing user experience. When you make it easy for your consumers to find what they want, they will likely engage effectively with your website. This approach leads to a boost in sales and conversions. Here are a few tips for creating an organized and simplified navigation bar:

• Use clear and concise labels.
• Prioritize crucial pages, including “About Us,” “Contact,” or “Products and services.”
• Ensure navigation is accessible on different devices.
• Use drop-down menus to organize subcategories.
• Regulate user behavior and make adjustments to the navigation bar.

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5. Include social media buttons

Incorporating social media buttons into your web design can help increase ROI. You can develop a robust bond with visitors by enabling them to engage with your business on social media. This results in increased customer loyalty, which in turn, leads to an increased ROI. Besides, social media buttons enable small businesses to track their online metrics. Small businesses can effectively connect with the audience and tailor marketing efforts by monitoring likes, comments, shares, and follows through these platforms.

Social media buttons can be a valuable way for small businesses to gain an online presence and attain a return on investment. When designing a website, make sure to include social media buttons where they are visible. Use Twitter, Instagram, or Facebook logos familiar to the visitors. Ensure that these buttons are easy to click on. Consider using animations and hover effects to make them more eye-catchy. In addition to adding social media buttons, be consistent on your social media handles. Respond to comments, post regular updates, and engage with your consumers.

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6. Optimize page speed

Optimizing page speed can substantially impact a small business’ ROI. Faster loading times lead to quick conversions, lower bounce rates, and higher engagement. Studies illustrate that a one-second delay in the page speed can cause a 7% decline in the conversion rate. By boosting page speed, small businesses can provide a better user experience, building loyalty and trust. Furthermore, optimizing page speed can help with SEO, boosting rankings and making it easier for potential consumers to find you online. This helps generate more traffic and, ultimately, more sales.

Here are a few tips to optimize page speed:

• Use a credible web hosting service.
• Minimize HTTP requests by combining JavaScript files and CSS.
• Compress images and videos to reduce file size.
• Reduce the number of plugins.
• Store static resources like favicons and logos by leveraging the browser cache.

These tips can optimize your page speed, leading to better user engagement and higher ROI.

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7. Write solid Call-To-Actions to drive conversions

Call-to-actions are among the most powerful methods to generate leads and boost sales. CTAs not only direct the audience to your business, but it also helps eliminate decision fatigue. Use contrasting colors and action-oriented language to draw attention. Your marketing strategies should incorporate writing solid CTAs to drive conversions and encourage your audience to purchase your products/services. You can readily boost your small business’ ROI with a few simple tweaks.

Here are a few attention-grabbing call-to-actions.

• “Don’t wait, get started today!”
• Sign up now, and be a part of our small community!”
• “Click here to schedule a consultation with us!”
• “Claim your free trial and reap the benefits of our services!”
• “Limited-time offer! Sign up now.”

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Get a design you’ll love from Ping Studio

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A small business website designed by a professional web design agency can be a boon for your business. It will not only help you reach a wider audience but also help you convert that audience into leads and customers. At Ping Studio, we know that a good web design is more than just pretty images. A website needs to look good, yes, but it also needs to be functional and easy to use.

We design responsive and user-friendly websites that are easy to navigate and can be accessed from anywhere. If you own a small business and want to get your website designed by a professional web design agency, get in touch with us today!